Alix Picken.
Creative Director.

I build founder-led, cult-worthy brand worlds that people can't stop obsessing over.

I work with founders at the start of something, or the start of something new. Through Sloe Studios, I help build the brand world that makes everything else make sense. The strategy, the name, the look, the launch, the cult following.

The founders I work with don't just want a good brand. They want to be the one. The go-to studio in their city. The hotel people plan a trip around. The product people can't stop telling people about.

I'm also the founder of Habits. A community for creative entrepreneurs who are building their dream business and don't want to do it alone. Events, workshops, and a space where the journey of self-employment gets a little less lonely.

Sloe Studios The studio.
The Sloe Burn The thinking.
Habits The community.