Expedition Subsahara is a project I worked on in collaboration with Cutting Noise. The founder of Expedition Subsahara, Sofi, was born in Senegal, West Africa. In her tribe weaving was passed on through the generations. Sofi wanted to connect two very different cultures and educate the American people of life in Senegal, that it is not lacking and poverty but full of colour, joy, laughter and life.

I worked with Ben on creating a brand that perfectly reflected these elements of Senegal. It was key to create a visual brand that portrayed the remarkable sunsets, with a brand mark that pays tribute to the woven head-carrying pots, which are sold at Expedition Subsahara.