North Point Design
Pete, the founder of North Point Design, and I worked collaboratively to create a meaningful brand identity that was rooted in purpose. We agreed that it was imperative that the visual brand identity for North Point Design should embody the approachable yet professional aspect of the business.
I created a customised composition that draw attention to the creative elements at the heart of the business, ensuring the additional brand assets allowed for consistency within the brand. The brand colour palette compliments the brands ethos and provides a relaxed yet contemporary feel. We continued to work closely on creating text based social tiles, email signatures and other brand collateral that were most valuable and crucial elements to establish the business for its future growth.
