Sloe Studios
Sloe Studios is a Scottish based start up creative business that aims to create a world of conscious consumers. Sloe actively encourages this mind set and believes that we has the power to change our high streets for the better. Sloe aims to spread the message that society can have a positive impact on the planet and that can start on the high street. If consumers are able to adopt a slower and more conscious approach it will ensure that todays actions have positive affect on the plant.
Whilst focusing on a minimal but meaningful custom logo, I worked on creating a visual brand identity that represented Sloe Studios values and ethos. This meant that I ensured a neutral colour palette which also had a touch of femininity . I also chose an approachable typeface and brought a fun design element to the brand in order to fit the founders character and approach to life.
