The aim of our visual brand identity was to encompass their values and desires to be different from that of other banks ensuring that we avoided the mundane and predictable corporate world. It ensures that people can invest their money where they want. The Banks down to earth approachable nature is honoured and appreciated. 

The master logo embodies the modern and friendly way True Banking bank. It’s customised lettering represents the coming together of people within communities as that is at the soul of True Banking ethos. Whilst the customised composition shown in the brand applications draws attention to the creative approach at the heart of the business the brand mark allows for the young, modern colour scheme to truly shine throughout all aspects of the brand. The colour palette represents True Bankings new way of doing business, their modern approach to banking and their refreshing understanding of a need for something new. I created a visual brand identity that was trustworthy and appealing to the new generation of conscious humans who have a right and a want to know how their assets are distributed.